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Content provided by Ash Roy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ash Roy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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250. Apple Marketing Strategy: Why Apple’s Marketing Works So Well
Manage episode 437649185 series 2634620
Content provided by Ash Roy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ash Roy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we delve into Apple's remarkable marketing strategies and its multi-layered product approach.
Highlighting examples like the iPhone's integration as a distribution channel for apps and media, and the M series chips' AI capabilities, the discussion brings valuable insights for small business owners.
Joined by David Meerman Scott, we analyze Apple's deep understanding of its customers and their needs, exemplified by iconic marketing phrases like 'a thousand songs in your pocket.
Timestamps:
00:00 Introduction to Apple's Marketing Strategy
00:21 Apple's Multi-Layered Product Approach
00:56 The M Series Chips and AI Integration
01:29 Apple's Historical Innovations
02:00 Apple's AI and Privacy Strategy
02:11 The Evolution of Apple's Ecosystem
03:52 Apple's Proprietary Approach
07:08 The Vision Pro and Future Prospects
07:54 David Meerman Scott's Insights
08:36 Implementing Apple's Strategy in Your Business
11:51 Conclusion and Next Steps
Join our Membership:
https://productiveinsights.com/member...
Get my 9-Step Business course here: https://productiveinsights.learnworld...
266 episodes
250. Apple Marketing Strategy: Why Apple’s Marketing Works So Well
Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy
Share
Manage episode 437649185 series 2634620
Content provided by Ash Roy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ash Roy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we delve into Apple's remarkable marketing strategies and its multi-layered product approach.
Highlighting examples like the iPhone's integration as a distribution channel for apps and media, and the M series chips' AI capabilities, the discussion brings valuable insights for small business owners.
Joined by David Meerman Scott, we analyze Apple's deep understanding of its customers and their needs, exemplified by iconic marketing phrases like 'a thousand songs in your pocket.
Timestamps:
00:00 Introduction to Apple's Marketing Strategy
00:21 Apple's Multi-Layered Product Approach
00:56 The M Series Chips and AI Integration
01:29 Apple's Historical Innovations
02:00 Apple's AI and Privacy Strategy
02:11 The Evolution of Apple's Ecosystem
03:52 Apple's Proprietary Approach
07:08 The Vision Pro and Future Prospects
07:54 David Meerman Scott's Insights
08:36 Implementing Apple's Strategy in Your Business
11:51 Conclusion and Next Steps
Join our Membership:
https://productiveinsights.com/member...
Get my 9-Step Business course here: https://productiveinsights.learnworld...
266 episodes
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Similar to Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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…
continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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…
continue reading
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continue reading
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