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250. Apple Marketing Strategy: Why Apple’s Marketing Works So Well
Manage episode 437581372 series 1398152
Content provided by Ash Roy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ash Roy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we delve into Apple's remarkable marketing strategies and its multi-layered product approach.
Highlighting examples like the iPhone's integration as a distribution channel for apps and media, and the M series chips' AI capabilities, the discussion brings valuable insights for small business owners.
Joined by David Meerman Scott, we analyze Apple's deep understanding of its customers and their needs, exemplified by iconic marketing phrases like 'a thousand songs in your pocket.
Timestamps:
00:00 Introduction to Apple's Marketing Strategy
00:21 Apple's Multi-Layered Product Approach
00:56 The M Series Chips and AI Integration
01:29 Apple's Historical Innovations
02:00 Apple's AI and Privacy Strategy
02:11 The Evolution of Apple's Ecosystem
03:52 Apple's Proprietary Approach
07:08 The Vision Pro and Future Prospects
07:54 David Meerman Scott's Insights
08:36 Implementing Apple's Strategy in Your Business
11:51 Conclusion and Next Steps
Join our Membership:
https://productiveinsights.com/member...
Get my 9-Step Business course here: https://productiveinsights.learnworld...
251 episodes
250. Apple Marketing Strategy: Why Apple’s Marketing Works So Well
Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy
Share
Manage episode 437581372 series 1398152
Content provided by Ash Roy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ash Roy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we delve into Apple's remarkable marketing strategies and its multi-layered product approach.
Highlighting examples like the iPhone's integration as a distribution channel for apps and media, and the M series chips' AI capabilities, the discussion brings valuable insights for small business owners.
Joined by David Meerman Scott, we analyze Apple's deep understanding of its customers and their needs, exemplified by iconic marketing phrases like 'a thousand songs in your pocket.
Timestamps:
00:00 Introduction to Apple's Marketing Strategy
00:21 Apple's Multi-Layered Product Approach
00:56 The M Series Chips and AI Integration
01:29 Apple's Historical Innovations
02:00 Apple's AI and Privacy Strategy
02:11 The Evolution of Apple's Ecosystem
03:52 Apple's Proprietary Approach
07:08 The Vision Pro and Future Prospects
07:54 David Meerman Scott's Insights
08:36 Implementing Apple's Strategy in Your Business
11:51 Conclusion and Next Steps
Join our Membership:
https://productiveinsights.com/member...
Get my 9-Step Business course here: https://productiveinsights.learnworld...
251 episodes
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continue reading
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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