143: Is Your Message Attracting The Right Clients? | Mastering Your Message & Brand With Kathy Dixon Profit And Prosper podcast

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143: Is Your Message Attracting the Right Clients? | Mastering Your Message & Brand with Kathy Dixon

40m ago 39:28

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Your business logo design, colors, and photoshoots are so fun to plan, but you might be jumping the gun if you don’t start with your messaging. In this episode, I’m interviewing THE expert in messaging and branding (seriously, get your pen and paper ready, this episode is full of gems!), Kathy Dixon. Kathy is the Founder and CEO of Oh Yes Communications, a full-service marketing agency specializing in messaging and branding. Last year, we hired her to run a branding workshop for Young and Co, and the magic that happened in that room was incredible! In this episode, she shares why messaging should come before branding, what business owners get wrong when it comes to branding, and how it supports everything from website copy to internal processes and systems.

Connect with Kathy:

Are you ready to create a high profit business strategy that grows your business, profits, and bank account? Then join my FREE Profit Plan Challenge and I'll walk you through daily trainings and assignments to help you create a profitable, sustainable, and aligned business.

🚀 https://sarahhyoung.com/profitplan

In this episode, we cover:

0:00 Kathy’s background in journalism and how it led to the launch of her business
6:22 The biggest mistake people make when it comes to their messaging
11:46 Why messaging needs to come before branding
16:34 How to get clear on your messaging and vision
24:43 Troubleshooting the mindset and messaging when we upgrade our offers
31:58 Mini case studies of what it looks like to level up your messaging

I’m Sarah Young - an entrepreneur, investor, and millionaire mentor for female founders! I have over a decade of experience in helping entrepreneurs scale their businesses and build wealth at the 6- and 7-figure levels, in addition to building my own successful agency, and I started the Profit + Prosper podcast to help you do the same.

Profit + Prosper will help you make more money, save more money, and set yourself up to retire early while upgrading your life - all in a way that’s fun and empowering. In each episode, I’ll share tactical, strategic, and mindset tips to grow your business, increase your profit, and truly prosper in your business and in life. I hope you’ll subscribe so we can Profit + Prosper together!

Connect with Sarah:

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