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03 - Building Community for Mission-driven Brands with Sheeva Sairafi
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Sheeva Sairafi is a startup executive with experienced founding companies, raising capital and building brands. She came from a background in consumer products, but left the corporate world eight years ago and has since led three mission driven startups.
Most recently, Sheeva was co-founder and President at HoldOn. HoldOn makes more sustainable bags for food storage and trash management that are fully functional while being home compostable.
In this episode, Sheeva shares her journey founding multiple purpose-driven brands and lessons learned building a community following for sustainable products. Learn from:
- Sheeva's Mission-driven Focus (0:53) - How finding a north star purpose led from one opportunity to drive impact to another
- The Entrepreneurial Leap (1:34) - Pivoting from a corporate role to startup founder
- Scaling Impact (8:44) - Discovering the intersection of doing good and making an impact at scale
- Simplicity in Sustainability (12:23) - How to make it easy for consumers to adopt better habits
- Community and Transparency (27:30) - The power of certifications and transparency to build community trust in a company and brand
Find Sheeva on LinkedIn: https://www.linkedin.com/in/sheevahope/
Learn more about HoldOn: https://holdonbags.com/
Learn more about Boobcube: https://www.boobcube.co/
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