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S2E6: Shel Horowitz on being ethical and profitable
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Today I'm talking with my friend Shel Horowitz, an award winning author, international speaker, and marketing consultant with over 20 years of experience. Shel Horowitz, “The Transformpreneur,” teaches business owners how to be more profitable by being green and ethical. Shel shows businesses how to go green affordably and effectively-and how to market that green commitment to win new customers, turn those customers into fans, and turn those fans into ambassadors for you. Recently, he’s focused on the profit motive as a powerful tool for turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. Shel is an international speaker, transformational business consultant, and the multiple-award-winning author of ten books, including the long-running category bestseller Guerrilla Marketing Goes Green and the brand new Guerrilla Marketing to Heal the World (both co-authored with Jay Conrad Levinson, Father of Guerrilla Marketing). Mentioned in this episode: Greenandprofitable.com Goingbeyondsustainability.com/freebies Transformpreneur.com
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