112. The Black Dollar Index

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Today let's discuss the Black Dollar Index. During the racial reckoning in 2020, a group of Black professionals with expertise in healthcare, consumer packaged goods, media, finance, politics, and consulting got together and formed the Black Dollar Initiative. The idea was that this consumer advocacy group could unify the one and a half trillion dollars spent annually by Black Americans for racial equity. This group wants to hold corporations responsible to its Black employees, consumers and communities. And it wants to empower Black consumers to be able to shop with more information about the companies we are patronizing.

Tune in today to learn how the Black Dollar Index scores are calculated and how they might inform your own decisions as a consumer.
The Black Dollar Index

https://blackdollarindex.com/

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