From Product-Market Fit To Revenue Growth: A Guide To Successful Demand Generation - With Simon Lorenz, Co-founder Of KLARA @ B2B Marketing & Sales Day

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From Product-Market Fit to Revenue Growth: A guide to successful demand generation - with Simon Lorenz, Co-founder of KLARA @ B2B Marketing & Sales Day | PAP#047

5y ago 31:57

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Run, Forrest, run! Every start-up is pushed to run as fast as it can to grow in the initial phase of the company. Founders, Vice Presidents, Executives all rush to generate revenue and acquire customers.

Simon Lorenz, Co-Founder of KLARA advises to take one step back and to properly investigate whether customers and products really match. From the product-market fit over go-to-market fit to revenue growth, he sheds light on the aspects to consider for successful lead generation.

Guest: Simon Lorenz, Co-founder of KLARA

Language: English

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