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Marketplace dynamics and ways to balance supply and demand | PAP#038

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Manage episode 227404660 series 1730787
Content provided by Project A | The Operational VC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Project A | The Operational VC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A healthy balance between supply and demand is crucial for sustainable growth of any marketplace. But how do you define and monitor this liquidity of a marketplace? Once defined, what are potential actions to influence the balance of supply and demand? Catawiki is Europe's fastest growing online auction house with 50,000 items being auctioned off every week. Their Head of Data Science & Analytics, Henk Smit, is exchanging learnings on how to influence marketplace liquidity with Philipp Werner, CMO at Project A. Guest: Henk Smit, Head of Data Science & Analytics bei Catawiki Host: Philipp Werner, Chief Marketing Officer at Project A Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
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158 episodes

Artwork
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Manage episode 227404660 series 1730787
Content provided by Project A | The Operational VC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Project A | The Operational VC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A healthy balance between supply and demand is crucial for sustainable growth of any marketplace. But how do you define and monitor this liquidity of a marketplace? Once defined, what are potential actions to influence the balance of supply and demand? Catawiki is Europe's fastest growing online auction house with 50,000 items being auctioned off every week. Their Head of Data Science & Analytics, Henk Smit, is exchanging learnings on how to influence marketplace liquidity with Philipp Werner, CMO at Project A. Guest: Henk Smit, Head of Data Science & Analytics bei Catawiki Host: Philipp Werner, Chief Marketing Officer at Project A Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
  continue reading

158 episodes

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