It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The role of brand and marketing in the investment and wealth management space | PAP#160
Manage episode 356704619 series 1730787
Content provided by Project A | The Operational VC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Project A | The Operational VC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Florian Heinemann, Founding Partner at Project A, welcomes Christian Schneider-Sickert, Founder and CEO of LIQID Investments. In the conversation with Florian, Christian talks about LIQID's mission and culture and the role of marketing and branding in the wealth management space.
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Manage episode 356704619 series 1730787
Content provided by Project A | The Operational VC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Project A | The Operational VC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Florian Heinemann, Founding Partner at Project A, welcomes Christian Schneider-Sickert, Founder and CEO of LIQID Investments. In the conversation with Florian, Christian talks about LIQID's mission and culture and the role of marketing and branding in the wealth management space.
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continue reading
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Similar to Project A | The Operational VC
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
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continue reading
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