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Episode 9: Rebranding your business with Hitched By Heidi
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In this episode, we chat to Heidi Rayment (Hitched By Heidi), a wedding celebrant, MC and host of the Effortless Weddings podcast.
She's been described by clients as an "epic party wrapped up in your favourite warm blanket". What a description!
Heidi went through a rebrand like we did with our business One More Song last year. After a few years of being a celebrant, 2020 saw Heidi spending most of the year in lockdown and going into some deep soul searching about why her business wasn't delivering the amount of work she really wanted.
What resulted was a big rebrand that transformed her business. In terms of enquiries, Heidi went from the sound of crickets to around 5 enquiries a week and even 5 a day during crazy peak season.
She's also launched a new business Elopement Adventures!
Heidi was just a dream to chat to and we really hope you enjoy this episide as much as we did!
Links to resources mentioned:- Heidi mentioned these three expos: One Fine Day, Wedding Expos Australia & Wedding And Bride
- Directories: Heidi's on Ivory Tribe and Wedshed.
- Networking groups: Southside Celebrants (run by Anna Smale).
- Graphic design app for DIY design: Canva.
- Squarespace - Heidi used this content management system (CMS) for her new website.
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