))
EP#15 Laura Kluz on Content Repurposing for Product-Led Companies
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on July 13, 2023 04:24 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 367323689 series 3455693
Content provided by Growth Gorilla. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Growth Gorilla or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Blog:
https://mygrowthgorilla.com/laura-kluz-content-repurposing-product-led-companies/
Main Takeaways
- Content promotion means getting content to the right person at the right time in the right format.
- Repurposing content is a powerful strategy, with 90% of ProductLed's content being repurposed. It is also an ongoing process that requires adaptation and variety.
- Prioritize content based on audience questions and engagement. Ask your audience what they want and create content that speaks to them.
- Use SEO and keyword research to align content with target audience interests.
- Favorite tools for repurposing include Riverside, SEMrush, Rev, and AI transcript services.
- Repurposed content can drive business results, such as increased page views and book sales. Metrics for measuring success include page views, returning users, subscribers, and downloads.
- Regularly update and refresh repurposed content to keep it relevant and valuable.
- Laura uses themed days to focus on specific channels.
Website & Social Media Links
17 episodes
Share
