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Scaling Startups & Hippie Shops w/ Cody Schneider and Koby Conrad
Manage episode 375327566 series 3501812
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Welcome to our deep dive with the dynamic Kobe, a mastermind in the growth industry. From sipping lemonade in Idaho to leading growth strategies at prominent start-ups, Kobe's journey is nothing short of inspiring.
Episode Highlights:
[0:02] - Dive into Kobe's early fascination with the gaming world and his venture into arbitrage between 2012 and 2014.
[4:03] - Discover the birth and rise of the Hippie Shop on Facebook, which gathered half a million followers and went viral on Reddit.
[8:29] - Kobe shares insights from his days working with a unique marketing agency catering to cannabis and finance companies, his experience with Y Combinator, and lessons he's carried with him throughout his career.
[12:38] - Explore the importance of aligning growth with the product. Why companies like Calm stand out in the crowd and the ups and downs of ventures like Cork.
[17:34] - Uncover the challenges of scaling a startup, raising venture capital, and the journey of crafting a "sexy product" in a less-tapped industry.
[22:53] - Why did Kobe decide to join his current company? Dive into retention rates, testing marketing strategies, and the magic of layered marketing.
[28:07] - Delve into the world of media monetization, from podcasts to print magazines, and their influential partnerships.
[31:07] - Building trust with audiences, turning content into gold, and the power of bootcamps for professionals.
[36:02] - Demystifying the YouTube algorithm, training it to work in your favor, and the beauty of a consistent strategy.
[41:28] - Kobe's consolidated content approach, marrying SEO with topic categories and blending the digital with the physical in marketing.
[46:35] - Targeting the right audience with innovative techniques and maximizing offshore resources without breaking the bank.
[51:37] - Navigating the complexities of pivoting in business, identifying opportunities, and the subtle art of refining your product.
[58:02] - The value of getting paid while learning, garnering insights from the business world, and the power of choosing the right early-stage company.
Join us on this riveting journey as Kobe spills the beans on the intricacies of growth, media, and product innovation. Perfect for aspiring entrepreneurs, marketers, and anyone with an appetite for success stories. Dive in!
Ride with the Prompt Jockeys
https://promptjockeys.ai/
https://www.linkedin.com/in/joe-dirico-8450a428a/
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