LOGIK: From Ferguson to Google and Beyond

Proof of Culture

LOGIK is an innovative and influential figure in web3, whose journey began in 2017 with investments in Bitcoin and Litecoin. Experiencing the challenges of the market firsthand, LOGIC's involvement with tech and internet culture dates back to 2005, when he started as a freelance website designer at the age of 15.

His commitment to technology and creativity has led him to work at agencies such as Havas and Leo Burnett and eventually to Google as a creative director. A trailblazer from Ferguson, Missouri, LOGIK is on a mission to create his own version of Disney and is a vocal advocate for the empowering potential of web3.

Episode Summary

In this thought-provoking episode, LOGIK discusses his journey from the early days of the 2017 bear market to his current role in the space as a thought leader and artist. The conversation opens with insights into LOGIK's critical observations of racial and social disparities, which shaped his unique approach to life and work. Central to the discussion is his early start in tech, the lessons learned from bridging different communities, and his strategic moves into advertising and tech.

LOGIK shares the stepping stones of his career — from landing a standout position at Havas to his audacious move to Google, all while nurturing his artistic aspirations. The episode takes us through a retrospective look at his groundbreaking projects, such as "The Plug," and the principles of perseverance and authenticity that underscore his work. It also touches on his experiences in Japan and how they shifted his global perspective, leading to the creation of the Chiba Center, aimed at teaching black and brown creators Japanese.

• LOGIK's journey through tech & design began at age 15, eventually leading to high-profile roles.
• An advocate for cultural empowerment, he passionately contributes to the web three landscape.
• His lived experiences offer a rich understanding of bridging cultures and fighting systemic barriers.
• Projects like "The Plug" blend creative expression with lessons in persistence and growth.
• LOGIK emphasizes education and global mindsets in web three’s potential for problem-solving.

Key Takeaways:

• LOGIK's career path highlights the importance of staying true to one's vision despite systemic and cultural pressures.
• His web3 projects aim to challenge and change the conventional narratives around access and cultural influence.
• The Chiba Center initiative underlines LOGIK's commitment to bridging cultural gaps and empowering underrepresented communities.
• The differentiated subcultures within web3 provide varied opportunities and perspectives often overlooked in mainstream discourse.
• LOGIK's story is a testament to the resilience and transformative power of authenticity in both the digital and creative arenas.

Resources:

During the conversation, several references were made to LOGIK's journey and projects, including his work with Google and the Chiba Center, as well as the mention of his NFT project, "The Plug."

Tune in for the full episode and immerse yourself in LOGIK’s riveting insights and narratives. Stay connected for more enriching content from the series as we continue to explore the confluence of technology, creativity, and culture.

LOGIK on Twitter/X: https://twitter.com/JulianGilliam
LOGIK's website: https://www.juliangilliam.com/

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