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Proof-of-PR Episode 6: Kelsey McGuire on Marketing in the Web3 Space and Transitioning from Web2
Manage episode 372855350 series 2108686
Content provided by Kelley Weaver, Kelley Weaver: Blockchain, and Cryptocurrency podcaster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelley Weaver, Kelley Weaver: Blockchain, and Cryptocurrency podcaster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3.
In our sixth episode, our host Kelley Weaver, CEO of Melrose PR, sits down with Kelsey McGuire, CGO at Shardeum. Kelsey started her Web3 journey in 2018 at Consensys, where she led experiential marketing efforts before joining Shardeum. Kelley and Kelsey dive into the challenges of marketing and PR in an ever-changing media landscape and how titles can pigeonhole career trajectories.
Tune into this episode to also hear how to successfully cut through the noise of chaotic media cycles and why Kelsey feels the title CGO better encompasses the role of a marketer in Web3.
To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.
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Manage episode 372855350 series 2108686
Content provided by Kelley Weaver, Kelley Weaver: Blockchain, and Cryptocurrency podcaster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelley Weaver, Kelley Weaver: Blockchain, and Cryptocurrency podcaster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3.
In our sixth episode, our host Kelley Weaver, CEO of Melrose PR, sits down with Kelsey McGuire, CGO at Shardeum. Kelsey started her Web3 journey in 2018 at Consensys, where she led experiential marketing efforts before joining Shardeum. Kelley and Kelsey dive into the challenges of marketing and PR in an ever-changing media landscape and how titles can pigeonhole career trajectories.
Tune into this episode to also hear how to successfully cut through the noise of chaotic media cycles and why Kelsey feels the title CGO better encompasses the role of a marketer in Web3.
To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.
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