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Checkout Champions: Boosting Ecommerce Revenue
Manage episode 422058446 series 3555378
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Lauryn Spence is the Director of Agency Partnerships at BigCommerce, a platform offering comprehensive e-commerce solutions to B2C and B2B brands worldwide. With nearly a decade of experience in e-commerce, Lauryn has collaborated with thousands of brands and agencies across various niches and managed her own online store. At BigCommerce, she leads the agency partner program for the Americas and brings her unique perspective to discussions on emerging trends like AI, digital shopping, and social commerce. Passionate about empowering systems integrators, designers, and marketers, Lauryn steers the company’s efforts in the mid-market and enterprise space.
In this episode…Why are we more likely to finish a purchase on some online stores but abandon our cart on others? The secret lies in a smooth checkout process and a personal touch. Are you keeping up with the evolving expectations of e-commerce shoppers?
Cart abandonment, often driven by unclear delivery timelines, payment uncertainties, and slow checkout processes, affects nearly 70% of shoppers. To tackle this challenge, e-commerce expert Lauryn Spence highlights the importance of optimizing the checkout process and post-purchase experiences to boost customer satisfaction and loyalty. She emphasizes adopting solutions like BigCommerce's Catalyst for headless builds to streamline the checkout process and reduce costs. By integrating improved tools like digital wallets, one-time passwords, and seamless inventory tracking, businesses can meet consumer expectations and provide a frictionless shopping experience.
Join Stacie Porter Bilger in this episode of Proof Point as she interviews Lauryn Spence, the Director of Agency Partnerships at BigCommerce, about optimizing e-commerce checkouts and boosting revenue. Lauren delves into the nuances of building a thriving e-commerce platform, shares her extensive experience with BigCommerce, and offers expert insights into boosting checkout conversion rates and enhancing the post-purchase journey.
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