#2: Talking Neuromarketing with Shazia Ginai

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Manage episode 282737446 series 2856663
By Maaria Ginai. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Neuromarketing delves into the subconscious to see how brands are received by consumers. It gives marketers a way to “see” how effective their communication is and what types of things people respond to. Neuro-Insight is one of the companies specialising in neuromarketing, and in this episode I’ll be joined by their UK CEO Shazia Ginai. Shazia has been fascinated with the human mind throughout her career, from research through to heading a company. In this episode we talk about what neuromarketing is, how Shazia has handled being a newly appointed CEO through a global pandemic, the status of diversity within the marketing sector and Shazia’s motivations behind volunteering for Endometriosis UK.

For more information on this episode head here: www.mowbi.co.uk/pros-and-comms-talking-neuromarketing/

Carry on the conversation using the #prosandcomms and find me on Twitter @Maaria_Ginai

8 episodes