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#2: Talking Neuromarketing with Shazia Ginai
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Neuromarketing delves into the subconscious to see how brands are received by consumers. It gives marketers a way to “see” how effective their communication is and what types of things people respond to. Neuro-Insight is one of the companies specialising in neuromarketing, and in this episode I’ll be joined by their UK CEO Shazia Ginai. Shazia has been fascinated with the human mind throughout her career, from research through to heading a company. In this episode we talk about what neuromarketing is, how Shazia has handled being a newly appointed CEO through a global pandemic, the status of diversity within the marketing sector and Shazia’s motivations behind volunteering for Endometriosis UK.
For more information on this episode head here: www.mowbi.co.uk/pros-and-comms-talking-neuromarketing/
Carry on the conversation using the #prosandcomms and find me on Twitter @Maaria_Ginai
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