Manage episode 285082658 series 2856663
Zebras are a perfect analogy to describe purpose driven businesses. Purpose and profit may seem like they’re at opposite ends of the spectrum, but for real change as a business it’s essential to balance them both equally. In this episode I’m joined by Jess MacIntyre and Natalie Moores, the founders of marketing communications agency Mac and Moore. They’re taking the lessons they’ve learnt from the marketing industry and working with changemakers to help them reach their audience. We talk about their experiences in the marketing industry, their motivations to become a zebra business and work with other purpose driven businesses, and their advice on starting a new business.
For more information on this episode head here: www.mowbi.co.uk/prosandcomms
Carry on the conversation using the #prosandcomms and find me on Twitter @Maaria_Ginai