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How A Blockchain-Based Platform Helps Retailers And Shoppers Use Their Data
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Manage episode 214922702 series 1601731
Amazon continues to dominate the market when it comes to e-commerce, which can make it difficult for smaller retailers to compete. Shopin is a blockchain-based e-commerce platform that hopes to change this, providing retailers with the data they need to better understand and target their customers. In this show, PSFK founder Piers Fawkes speaks to Eran Eyal, founder and CEO of Shopin, about how his business hopes to turn digital retail into a decentralized Amazon, implementing a universal shopper profile and cryptocurrency.
For more about how brands like Shopin are empowering customers to use their own data and helping more retailers to compete, see PSFK’s report The Shopper Marketing Debrief.
30 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on August 03, 2021 22:09 (). Last successful fetch was on February 26, 2021 14:28 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 214922702 series 1601731
Amazon continues to dominate the market when it comes to e-commerce, which can make it difficult for smaller retailers to compete. Shopin is a blockchain-based e-commerce platform that hopes to change this, providing retailers with the data they need to better understand and target their customers. In this show, PSFK founder Piers Fawkes speaks to Eran Eyal, founder and CEO of Shopin, about how his business hopes to turn digital retail into a decentralized Amazon, implementing a universal shopper profile and cryptocurrency.
For more about how brands like Shopin are empowering customers to use their own data and helping more retailers to compete, see PSFK’s report The Shopper Marketing Debrief.
30 episodes
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