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Podcast: How A Men’s Parenting Site Used An Experiential Popup To Drive Engagement
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When? This feed was archived on August 03, 2021 22:09 (). Last successful fetch was on February 26, 2021 14:28 ()
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Manage episode 225744398 series 1601731
Fatherly is a multimedia brand dedicated to creating content to support the contemporary millennial man, with a focus on parenting from the male perspective. In this show, PSFK speaks with Fatherly’s CEO, Michael Rothman, about the publication’s unique blend of content and commerce, as well as and how its recent popup activation, called the Playroom, functioned as a solution for driving brand engagement and product sales in a more authentic, experiential way.
For more from innovative brands like Fatherly, see PSFK’s reports and newsletters.
30 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on August 03, 2021 22:09 (). Last successful fetch was on February 26, 2021 14:28 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 225744398 series 1601731
Fatherly is a multimedia brand dedicated to creating content to support the contemporary millennial man, with a focus on parenting from the male perspective. In this show, PSFK speaks with Fatherly’s CEO, Michael Rothman, about the publication’s unique blend of content and commerce, as well as and how its recent popup activation, called the Playroom, functioned as a solution for driving brand engagement and product sales in a more authentic, experiential way.
For more from innovative brands like Fatherly, see PSFK’s reports and newsletters.
30 episodes
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