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Podcast: How A Shopping Platform Drives Commerce With Personal Recs
Archived series ("Inactive feed" status)
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This feed was archived on August 03, 2021 22:09 (
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What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 222975962 series 1601731
Content provided by PSFK and Piers Fawkes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PSFK and Piers Fawkes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As retailers look for innovative ways to reduce consumers’ choice overwhelm, recommendations are becoming a significant element that can hold sway in guiding customers down the path to purchase: In fact, 84% of consumers believe friends and family are the most trustworthy sources of information when it comes to opinions that influence their purchasing decisions.
MASSE is a new retail platform that accordingly leverages the power of community recommendations to help consumers make educated and confident purchasing decisions. In this show, PSFK Senior Strategist Penn Whaling speaks to co-founder Elizabeth Shaffer about how MASSE works to drive commerce and how the platform hopes to evolve alongside existing social networks like Facebook and Instagram.
30 episodes
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Archived series ("Inactive feed" status)
When?
This feed was archived on August 03, 2021 22:09 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 222975962 series 1601731
Content provided by PSFK and Piers Fawkes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PSFK and Piers Fawkes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As retailers look for innovative ways to reduce consumers’ choice overwhelm, recommendations are becoming a significant element that can hold sway in guiding customers down the path to purchase: In fact, 84% of consumers believe friends and family are the most trustworthy sources of information when it comes to opinions that influence their purchasing decisions.
MASSE is a new retail platform that accordingly leverages the power of community recommendations to help consumers make educated and confident purchasing decisions. In this show, PSFK Senior Strategist Penn Whaling speaks to co-founder Elizabeth Shaffer about how MASSE works to drive commerce and how the platform hopes to evolve alongside existing social networks like Facebook and Instagram.
30 episodes
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Similar to PSFK's PurpleList
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will hel ...
…
continue reading
Interesting stories from today’s franchisors and entrepreneurs.
…
continue reading
The latest in-depth coverage covering the intersection of technology and culture will help you make sense of a world in constant transformation. Join us as we explore the ways technology is changing our lives.
…
continue reading
Money, personal finance and financial freedom - get your money to work harder for you so you don't have to work so hard. Linda made $2 million at age 39 and shares actionable knowledge to create wealth in the stock market, real estate, and business. Discover a wealth mentor who shows you a direct path to security, stability and financial freedom. This podcast has a balanced view of how to enjoy life, it is not about frugality. It won't show you how to save a few dollars, it will show you how ...
…
continue reading
Africa-focused technology, digital and innovation ecosystem insight and commentary.
…
continue reading
Bloomberg Daybreak delivers today's top stories, with context, in just 15 minutes. Get informed from Bloomberg's 2,700 journalists and analysts in 120 countries.
…
continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Marc Fennell and a team of people far smarter than him (his words, not ours) take a fun deep dive into how technology is reshaping our lives.
…
continue reading
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