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How To Write Email Copy For Your PT Business
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Today, I want to share with you some of the things on how to write an email. Whenever you are writing your email or ad copy, there’s a couple of things that you want to keep in mind.
First, when you are writing your email copy, you want to avoid the words “we” and “I”. The personal pronoun “I” is the most commonly used word in the English language. If you’re writing something to somebody else and you want to engage them and create a relationship with that person, you do not want to use the word “I”. In particular, “we” is almost just as bad.
You want to use “you” and “your”. You want to talk in terms of the other person always and forever. Everything needs to come from their perspective. In the book “How to Win Friends and Influence People”, this is one of the things discussed there.
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