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Principles of Viral Marketing in PT and How It Works
Manage episode 311964550 series 3206648
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I wanted to tell you guys a story about viral physical therapy marketing, or viral marketing in general. This story illustrates this principle and how it works.
It's about the founders of PayPal. I don't know how much everybody knows about PayPal, but when PayPal started, they were trying to get out there. There were other people before them that did exactly what PayPal did.
PayPal knew that they needed to go viral and needed to beat other people who were already there and already established to the punch. So when they were founded, PayPal offered everybody that joined a $10 credit.
https://ptbusinessbuilder.com/principles-of-viral-marketing-in-pt-and-how-it-works/
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