Reaching New Audiences thru Data Science and UX: SYRIOS

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In an increasingly digitized world, public historians have new opportunities to reach wider audiences than ever before. However, translating our work online for and with public audiences requires more than simply uploading essays and images.

In this conversation among the directors of SYRIOS (recorded Fall 2023), we learn how a digital exhibit devoted to ancient coins from Syria experiments with new technologies and techniques from data science and digital media. Specifically, SYRIOS draws upon user experience (UX) research to enlist public audiences in the full process of creating an online exhibit. Drs. Kristina Neumann (Associate Professor of History), Peggy Lindner (Assistant Professor of Information and Logistics Technology), and Liz Rodwell (Assistant Professor of Digital Media) discuss how the success of a digital project hinges upon UX, from imagining users through personas, enlisting testers for new concepts, and intentionally making space for even the most surprising feedback from public audiences of all ages.
Check out the prototype digital exhibit for SYRIOS: https://syrios.uh.edu/
The Center for Public History at the University of Houston. https://uh.edu/class/cph