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Marcus Sheridan: Content Marketing, Digital Transformation, Future Of AI | Pulse by Intuji #5
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Join us on this week’s episode of Pulse, proudly presented by Intuji. Julian Wallis, CEO at Intuji, is joined by Marcus Sheridan, the author behind "They Ask, You Answer." Marcus famously turned his near-bankrupt company, River Pools and Spas, into an industry leader through his revolutionary approach to content marketing.
Marcus explains how his strategy of transparently addressing every customer question not only saved his business during the 2008 financial crisis but also revolutionised digital marketing.
Julian and Marcus also share insights on integrating AI technologies, predicting how these advances will shape the future of marketing. They discuss the importance of adapting to these technological trends to maintain competitiveness and achieve business sustainability.
Tune in as we explore how straightforward, customer-focused content and embracing cutting-edge technology can create powerful connections with your audience and drive significant business growth.
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