Twilio's secret sauce and CarFinance247's road to success - Interviews from Twilio SIGNAL London 2025

Punk CX: Customer Experience Insights with Adrian Swinscoe

Today’s episode of the Punk CX podcast a two-parter that I recorded while attending the Twilio SIGNAL event in London on November 19th. My first guest is Peter Bell, VP of EMEA Marketing at Twilio. Peter and I talk about his highlights from the event, what he is seeing companies do well/right to help them harness the obvious potential of all of the new technology that is emerging, as well as some examples of brands that they are working with, what they are doing, what challenges they are overcoming and what outcomes they are driving. Following my chat with Peter, I spoke to Michael Binks and his colleague Paul Mawson, who are Director of Technology and Head of Product, respectively, at CarFinance247, the UK’s leading digital car finance platform. We talk about their motivations for attending the event, what they spoke about in their breakout session, their journey with Twilio and some advice/lessons learned along the way.

This interview follows on from my recent interview – Are machines making marketers more human? – Interview with Elizabeth Maxson of Contentful – and is number 565 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.