Episode 128 - Deanna Richeson - pushing for quantum growth

PureReinvention Podcast

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7y ago 18:16

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Deanna Richeson has accomplished a lot in her first year at the Michigan Lodging and Tourism Association. The association's annual conference set a record for attendance and she initiated a workforce development job fair that attracted over 400 attendees. That's quite a bit for a first year at the helm, but it sounds like she's just getting started. Listen to team member Sonya Robinson as she gets Deanna's thoughts on how she intends to work with her board of directors to move the association forward.

QUOTE IT

“The role of the board is to help create the vision from the industry’s perspective about where the organization will grow.” (4:36)

"It’s critical that the board shows up.” (5:50)

"Quantum growth: Big growth in a short time.” (9:16)

DIG IN

(5:42) Diversity of contribution. (8:18) Quantum growth vs incremental growth. (9:44) The importance of executive listening.

Tip of the Week

Sustainable growth can only be attained when you respond to the needs of your customers. Take the time to listen to your members/customers.

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