Stan Phelps - Purpose in Business Wins

Purpose is the 5th P of Marketing - Find Out Why

Fresh from his presentation at PPAI's North American Leadership Conference, marketing observer and best-selling author Stan Phelps joins us for a look inside the central premise of his book Red Goldfish: Motivating Sales and Loyalty Through Shared Passion and Purpose In the conversation, Danny Rosin, Roger Burnett and Stan cover topics including: The distinction of For purpose v. not for purpose designations, why Generation Z and Millennials want to do business with for purpose entities. (The little something extra) Version 4.0 of modern enterprise engineered around purpose as Organizational objective How organizations are investing in communities and adopting purpose as part of their year-round business activities and the increasing importance of direct hours of effort given to non-profits We examine the statistical evidence of success in businesses fueled by purpose and the ways it sharpens your focus in a crowded and difficult marketplace, regardless of the product you sell.