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Episode 11 - Positioning and Niching down a Startup
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We chat about positioning and niches and focus on how applicable this is to a startup or not. We run through April Dunford's positioning framework from her book 'Obviously Awesome'
- [00:35] - Intro - And Dan & Colin are catching up in IRL!!
- [01:59] - Long weekend activities
- [04:29] - Dan's update on his SAAS
- [05:20] - Update on Userlot & Positioning introduction
- [07:15] - Introduction and what is positioning?
- [13:17] - April Dunford's Obviously Awesome book and positioning process.
- [16:36] - 5 (6) Step Positioning Process
- [31:36] - Does an early stage business need to position with no customers?
- [34:18] - Userlot's thoughts on niches
- [44:20] - Learnings about positioning
- [45:50] - Closing out
Shoutouts to https://twitter.com/Mortenbrekkes & https://twitter.com/icebearlabs
Colin's review of Obviously Awesome
April's new podcast - https://www.positioning.show/
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