PBTO S2E6: The Art of Standing Out & Reinventing Ourselves

Pushing Beyond the Obvious - Helping Entrepreneurs Succeed

Opening music credits goes to my son Yuvan Gupta.

Who is on the show:

Dorie Clark

In this episode, we host Dorie Clark. She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Entrepreneurial You (Harvard Business Review Press,), Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine and one of the Top 10 Business Books of the Year by Forbes. Her books have been translated into Russian, Chinese, Arabic, French, Polish, Korean, and Thai.

Why is she on the show:

I have been reading her blog and following her work for a long time and have personally learnt a lot. She is also part of the MG100 cohort where leadership coach Marshall Goldsmith is sharing all his experience and learning to 100 of the best coaches so they can spread his work. I thought this is a great time to get her on the show.

What did I learn from this conversation:

Here are the lessons I learned from this conversation:

1. We can always re-invent ourselves, if we are clear on what we want to do and give ourselves a good runway for transitions. There are times when we need to burn our bridges but on most occasions it is better to give ourselves a good runway for transitioning. We always have more time than we think we have.

2. It is important to understand that it is easier to find support from strangers during the initial phases of any transition than from our close circles (friends and family). So, when we start the process of reinvention, we need to use the power of strangers and wear out the resistance of our closest allies over time.

3. Consistent content creation is critical if we want to either build a brand, reinvent ourselves or become and entrepreneur. Consistent content creation (audio, text or video) creates the required visibility and can be used build authority over a topic. We can then leverage this authority to create a brand and stand out.

Resources mentioned in the conversation:

– Books by Dorie Clark

– Courses taught by Dorie Clark

How to connect with her:

You can connect via twitter & her website .