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Is Marketing Your Clinic As A "Family" Bad?
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Welcome to another episode of Questions With Crocker! This week Dr. Crocker and Shane discuss something that they've only just discovered, which is veterinary clinics marketing themselves as "a family" might be a red flag... for most people.
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TIMESTAMPS
Intro 00:00
Listener Question 05:20
Is Labeling Your Clinic "Like A Family" A Red Flag? 06:19
People May Be Thinking Too Much Into It 07:37
Seeing Both Sides Of The Argument 08:51
The Practices That Have Too Much Family 11:34
Do Employees Set Their Own Boundaries? 14:13
Would All The Employees Say Your Clinic Is "Like A Family"? 16:01
Being Intentional When Hiring 18:10
Changing Our Marketing Verbiage Going Forward 19:13
Recap 21:05
Outro 22:02
Chapters
1. Intro (00:00:00)
2. Listener Question (00:05:20)
3. Is Labeling Your Clinic "A Family" A Red Flag? (00:06:19)
4. People May Be Thinking Too Much Into This (00:07:37)
5. Seeing Both Sides Of The Argument (00:08:51)
6. The Practice That Have Too Much Family (00:11:34)
7. Do Employees Set Their Own Boundaries? (00:14:13)
8. Would Every Employee Say Your Clinic Is "Like A Family"? (00:16:01)
9. Being Intentional When Hiring (00:18:10)
10. Changing Our Marketing Verbiage Going Forward (00:19:13)
11. Recap (00:21:05)
12. Outro (00:22:02)
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