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How to Make a Photo Go Viral

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Content provided by VICE. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VICE or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A woman in cyberpunk body paint stands in the center of a ring of old laptops. It's a staged photo about e-waste, sure, but photographer Ben Von Wong hasn't just set up the photo to look cool. He wants it to go viral: "I create viral campaigns around boring topics," he said. Radio Motherboard spoke to Von Wong about the campaign, and about everything that goes into making sure people actually consume his content: "I gathered almost 1,000 people on an email newsletter who said within the first 24 hours of launch, 'I promise to like, comment, and share it in order to fuck with Facebook's algorithm.' Literally manufacturing popularity in content by making sure these people would see the content within the first certain amount of time that it launches to artificially make it more popular."

Hosted on Acast. See acast.com/privacy for more information.

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131 episodes

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How to Make a Photo Go Viral

Radio Motherboard

286 subscribers

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Manage episode 200675970 series 1504446
Content provided by VICE. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VICE or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A woman in cyberpunk body paint stands in the center of a ring of old laptops. It's a staged photo about e-waste, sure, but photographer Ben Von Wong hasn't just set up the photo to look cool. He wants it to go viral: "I create viral campaigns around boring topics," he said. Radio Motherboard spoke to Von Wong about the campaign, and about everything that goes into making sure people actually consume his content: "I gathered almost 1,000 people on an email newsletter who said within the first 24 hours of launch, 'I promise to like, comment, and share it in order to fuck with Facebook's algorithm.' Literally manufacturing popularity in content by making sure these people would see the content within the first certain amount of time that it launches to artificially make it more popular."

Hosted on Acast. See acast.com/privacy for more information.

  continue reading

131 episodes

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