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“Alignment - The Marketer’s Struggle” - A Reach Coffee Break w/ Lauren Madrid from AWS
Manage episode 347783927 series 3316467
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In the ever-changing landscape of B2B technology marketing the strategies employed to get traction on initiatives within an enterprise evolve with needs of buyers. How can marketers align teams across the organization to make progress on a singular goal? Lauren Madrid from AWS shares a personal story about self-doubt, prioritization, and getting everyone on the same page.
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