Building a Modern Marketing Organization in Web3 with Andrew Saunders

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In this episode, we sit down with Andrew Saunders, the Chief Marketing Officer at Hashflow, to delve into the key ingredients for building a modern marketing organization to crush it in web3.

Our conversation covers a wide array of insights:

• Transitioning from Web2 to Web3 Marketing: Andrew shares his perspectives on the transformative journey from traditional marketing methods to those tailored for the Web3 era.
• Empowering Everyone Beyond the 0.01%: Discover Andrew's mission to make Web3 accessible to all, not just the select few.
• Community Building and Inbound Marketing in Web3: Uncover why community-centric strategies and inbound marketing are the cornerstones of success in the Web3 landscape.
• The Art of Trusting Your Gut and 'Test and Learn' Execution: Explore the advantages of intuitive decision-making while adopting a pragmatic "test and learn" approach.
• Testing and Measuring Impact: Learn how to rigorously assess your ideas and gauge their real-world impact.
• Guidelines for Hiring a CMO: Andrew offers insights into the criteria for hiring a Chief Marketing Officer for your Web3 project.
• Steering Clear of Narrative Chasing: Discover why chasing after popular narratives might not be the best course of action.
• Becoming an Authentic Member of Target Communities: Andrew outlines the importance of genuinely engaging with the communities you aim to serve.
• Investing in Talent and Busting In-Market Rate Myths: Learn why paying for top talent is essential and why conventional in-market rates should not be applied.
• Marketing Tips for Small Teams: Gain practical advice on initiating your marketing journey, especially if you're operating with a small team.

Furthermore, we delve into how all of these strategies have shaped Andrew's approach to marketing the Hashverse:

• Fostering Community-Based Initiatives: Explore the community-driven projects within the Hashverse, including The Lost Donkeys, Blocmates, Realm, and more.
• Building with Your Community, Not Just Selling to Them: Learn why building together with your community members fosters lasting relationships, rather than merely selling to them.

Join us in this engaging conversation on the future of marketing in the Web3 space and the exciting developments within the Hashverse community.

Learn more:

• Web: https://www.hashflow.com/
• The Hashbeats (newsletter): https://news.hashflow.com/
• Hashflow on X https://twitter.com/hashflow
• Andrew on X: https://twitter.com/andrewsaunders

See the interview on video: https://www.youtube.com/@gitsmol_RL2

Show notes and more: https://gitsmol.com/podcast