LST #105: How To Get Sponsored w/ Justin Moore of Creator Wizard

Real Business Connections

Learn Speak Teach Episode #105 with Justin Moore.

Watch the full episode on Youtube: https://youtu.be/v7OZR8JT_Ho

Securing your ideal sponsorships can significantly boost your success as a creator by unlocking your full earning potential. Mastering the techniques to secure these partnerships helps ensure you’re not missing out on significant opportunities and fully leveraging your potential.

In this enlightening episode, Ben Albert interviews Justin Moore, the founder of Creator Wizard, which helps creators find and negotiate their dream sponsorships. Justin dives into what sponsors truly seek when partnering with creators and highlights how understanding and aligning with a sponsor’s marketing goals can set you apart and make your pitch irresistible.

Learn how to navigate rejection when conducting psychographic research about your audience and discover how to leverage this research to showcase the genuine interest your audience has in potential sponsors’ products.

Justin also introduces the ROPE method and the ARC Framework, essential guides for effective pitching and understanding what brands seek through collaborations.

Tune in to discover whom to pitch, what to include in your proposal, and how to ensure your content aligns with sponsor expectations using the Sponsorship Wheel. Finally, Justin shares actionable strategies for securing repeat business and building lasting partnerships with brands.

Don’t miss these expert tips that could transform your approach to sponsorships!

During this episode, you will learn about:

https://www.youtube.com/@CreatorWizard

[01:12] The hooks on Justin’s YouTube channel

[04:24] What sponsors seek when partnering with creators

[09:23] The audience-first offer principle

[10:08] Case study on where to start when reaching out to a brand – Step 1: Conduct psychographic research

[14:32] How to navigate rejection when conducting research about your audience

[18:36] How to utilize psychographic research data

[21:29] YouTube Link Missing

[24:53] The ROPE method: A guide to effective pitching

[28:38] The 3 goals brands aim to achieve through collaborations with partners (ARC Framework)

[32:36] Who do you send your pitch to?

[36:21] What kind of proposal should you send?

[39:20] Wizard’s Guild: https://www.wizardsguild.com/

[42:58] Ensuring quality content for your sponsors: The sponsorship wheel -https://www.creatorwizard.com/post/what-is-a-sponsorship-wheel

[45:48] How to secure repeat business from a brand

[54:09] Connect and support Justin Moore

Newsletter: www.creatorwizard.com/join

[54:36] Justin’s upcoming book - Sponsor Magnet: https://www.creatorwizard.com/sponsormagnet

Key Takeaways:

• Sponsors aren’t just interested in your followers and views; they’re focused on their own initiatives and marketing goals. Your role is to show them how sponsoring you can help achieve those objectives. [04:38]

• Psychographic research offers evidence that you can present to prospective sponsors, demonstrating that your audience is genuinely interested in their products. [18:36]

• Your pitch should be relevant to a current or past campaign by the brand. It should also be organic, connecting to work you have previously published, which shows that your audience has a genuine affinity for the brand. [24:57]

• To secure repeat business from a brand, maintain open communication, proactively reach out, assume the previous collaboration went well, and seek feedback on the success of the partnership. [45:48]

People Mentioned and Other Resources:

1. ElevenLabs

Keep In Touch with Justin Moore:

Website: https://www.creatorwizard.com/

Youtube: https://www.youtube.com/@CreatorWizard

TikTok: https://www.tiktok.com/@creatorwizard

Instagram: https://www.instagram.com/creatorwizard/

X: https://x.com/creatorwizard

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