"From Hidden Gem to Industry Leader: Leveraging Podcast Guesting with Expert Jessica Rhodes"

Real Estate Marketing Implementation Podcast (The REmarketing Podcast)

The Importance of Podcast Guesting With Jessica Rhodes

• 🎤 Introduction to the Podcast: Jerome Lewis introduces the Real Estate Marketing Podcast, which focuses on marketing, tech, business, and leadership for real estate professionals. He welcomes Jessica Rhodes, the founder of Interview Connections, the world’s first and leading podcast booking agency.
• 📚 Jessica’s Journey: Jessica shares her journey from working in nonprofit to becoming a virtual assistant and eventually founding Interview Connections in 2013. She started by booking podcast interviews for her father and saw the potential for entrepreneurs to leverage podcasting for business growth.
• 📈 Evolution of Podcasting: Jessica explains how the podcasting industry has evolved over the last 11 years and how her agency has booked over 30,000 podcast interviews for more than 800 clients.
• 📝 Podcast One Sheet: Jessica talks about the importance of a well-crafted podcast one sheet, which includes a bio, suggested interview topics, and questions. This helps hosts understand who the guest is and what they can talk about.
• 💡 Foundation for Podcast Guesting: Key points for a strong foundation as a podcast guest include understanding goals, knowing the target audience, and preparing relevant topics and questions.
• 🔄 Building Trust through Podcasting: Jessica emphasizes that podcasting is crucial for building trust with the target audience, whether it’s investors, buyers, or sellers. Hearing someone speak on a podcast for an extended period helps build credibility and trust.
• 🌐 Warm Leads from Podcasting: Jessica explains that podcast listeners and hosts tend to close easier than other leads because they already have a certain level of trust and engagement.
• 📊 Social Media vs. Podcasting: She discusses the differences between social media and podcast platforms, noting that while social media provides frequent touchpoints, podcasts offer deeper engagement.
• 🚫 Pitfalls in Marketing: One major pitfall is inconsistency in marketing efforts. Jessica advises committing to at least 30 podcast bookings to see significant results.
• 💼 Maximizing Podcast Interviews: Jessica suggests leveraging podcast interviews by repurposing content on social media, maintaining relationships with hosts, and continuously providing value.
• 🔍 Intentional Call to Action: She highlights the importance of having a clear call to action that guides listeners through an intentional journey, such as inviting them to a free masterclass before asking for a commitment.
• 🔄 Networking Strategy: Podcasting should be seen as a networking strategy rather than just a broadcasting strategy. The relationship between the host and guest can lead to valuable collaborations and opportunities.

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