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How Apple Can Change VR and AR with Owlchemy Labs’ Rob Alvarez
Manage episode 366287877 series 3009599
Apple is entering the VR and AR race with the Apple Vision Pro, a mixed reality headset releasing early next year for $3,500. How will it change the VR and AR industry? Rob Alvarez, the marketing director at Owlchemy Labs (Job Simulator, Cosmonious High), joins us to answer that question, discuss the technology powering the headset, and explain why Apple making a headset is such a big deal.
Timecodes:
00:00:00 – Intro
00:09:19 – Rob’s Games Marketing Background
00:12:19 – Video Game Adaptations
00:18:54 – What Drove Rob to Working in VR
00:21:27 – Advancements in VR Technology
00:23:03 – Assassin's Creed Nexus
00:26:19 – Apple Vision Pro
00:31:17 – Owlchemy’s Hand Tracking Technology
00:46:46 – Apple Vision Pro’s Technology
00:49:07 – Spatial Computing
00:52:00 – Live Events and Entertainment in VR / AR
00:54:54 – Vision Pro’s Productivity Focus
01:00:09 – How Apple Can Legitimize VR
01:12:09 – Future of VR / AR Marketing
Watch Owlchemy’s GDC hand tracking demo here, and follow Rob on Twitter @Robadubdub4U. Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com.
82 episodes
Manage episode 366287877 series 3009599
Apple is entering the VR and AR race with the Apple Vision Pro, a mixed reality headset releasing early next year for $3,500. How will it change the VR and AR industry? Rob Alvarez, the marketing director at Owlchemy Labs (Job Simulator, Cosmonious High), joins us to answer that question, discuss the technology powering the headset, and explain why Apple making a headset is such a big deal.
Timecodes:
00:00:00 – Intro
00:09:19 – Rob’s Games Marketing Background
00:12:19 – Video Game Adaptations
00:18:54 – What Drove Rob to Working in VR
00:21:27 – Advancements in VR Technology
00:23:03 – Assassin's Creed Nexus
00:26:19 – Apple Vision Pro
00:31:17 – Owlchemy’s Hand Tracking Technology
00:46:46 – Apple Vision Pro’s Technology
00:49:07 – Spatial Computing
00:52:00 – Live Events and Entertainment in VR / AR
00:54:54 – Vision Pro’s Productivity Focus
01:00:09 – How Apple Can Legitimize VR
01:12:09 – Future of VR / AR Marketing
Watch Owlchemy’s GDC hand tracking demo here, and follow Rob on Twitter @Robadubdub4U. Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com.
82 episodes
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