“LA Made” is a series exploring stories of bold Californian innovators and how they forever changed the lives of millions all over the world. Each season will unpack the untold and surprising stories behind some of the most exciting innovations that continue to influence our lives today. Season 2, “LA Made: The Barbie Tapes,” tells the backstory of the world’s most popular doll, Barbie. Barbie is a cultural icon but what do you really know about her? Hear Barbie's origin story from the peopl ...
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continue reading
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Crowdsourcing Creativity for Toy & Game Design
Manage episode 444150807 series 3446270
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Many industries, including toy and game makers, are increasingly depending on crowdsourcing for fresh ideas and to help decide what products to make. Outsourcing creativity to the masses can offer valuable feedback… but that data can also be misinterpreted, misunderstood or provide just-plain-bogus ideas.
The annual toy business in the United States is a $100 billion-dollar industry. It’s by far the biggest toy market in the world, but apparently the “titans of toys” are out of ideas. So now, their attitude about creating new “stuff” has shifted to an attitude of – you know what - you do it! Really, no really!
To breakdown the inner workings of today’s toy and game world, Jason and Peter turned to an old friend, David Fuhrer who has created and licensed more than 300 toys, games, and household products, generating retail sales of over $1 billion dollars. These include iconic products such as Nerf Vortex Football, Aqua Doodle, Twisty Petz, Guitar Hero Air Guitar, Bounce Around Tigger, Hershey’s S’mores Maker, and more. AND…he’s also the Guinness World Record holder for being the fastest backwards talker. Really, no Really.
***
IN THIS EPISODE:
- 24 toy companies rejected one of the best-selling toys!
- How does an idea become a product, solve an everyday problem or innovate a classic?
- In 2024 is it possible to successfully pitch a Beanie Baby-like idea?
- The billion-dollar idea for a Tailor Swift product.
- The surprising new trends in toys and games.
- Why physical games and puzzles have made a comeback.
- How do crowd sourced ideas pay off for the idea creators?
- How David’s “backward talking” launched a career.
- We challenged David to translate classic Seinfeld lines…backwards.
- The deadliest toys ever put on the market!
- Googleheim: Test your toy knowledge!
***
FOLLOW DAVID:
X: @funanuf123
***
FOLLOW REALLY NO REALLY:
See omnystudio.com/listener for privacy information.
92 episodes
Share
Manage episode 444150807 series 3446270
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Many industries, including toy and game makers, are increasingly depending on crowdsourcing for fresh ideas and to help decide what products to make. Outsourcing creativity to the masses can offer valuable feedback… but that data can also be misinterpreted, misunderstood or provide just-plain-bogus ideas.
The annual toy business in the United States is a $100 billion-dollar industry. It’s by far the biggest toy market in the world, but apparently the “titans of toys” are out of ideas. So now, their attitude about creating new “stuff” has shifted to an attitude of – you know what - you do it! Really, no really!
To breakdown the inner workings of today’s toy and game world, Jason and Peter turned to an old friend, David Fuhrer who has created and licensed more than 300 toys, games, and household products, generating retail sales of over $1 billion dollars. These include iconic products such as Nerf Vortex Football, Aqua Doodle, Twisty Petz, Guitar Hero Air Guitar, Bounce Around Tigger, Hershey’s S’mores Maker, and more. AND…he’s also the Guinness World Record holder for being the fastest backwards talker. Really, no Really.
***
IN THIS EPISODE:
- 24 toy companies rejected one of the best-selling toys!
- How does an idea become a product, solve an everyday problem or innovate a classic?
- In 2024 is it possible to successfully pitch a Beanie Baby-like idea?
- The billion-dollar idea for a Tailor Swift product.
- The surprising new trends in toys and games.
- Why physical games and puzzles have made a comeback.
- How do crowd sourced ideas pay off for the idea creators?
- How David’s “backward talking” launched a career.
- We challenged David to translate classic Seinfeld lines…backwards.
- The deadliest toys ever put on the market!
- Googleheim: Test your toy knowledge!
***
FOLLOW DAVID:
X: @funanuf123
***
FOLLOW REALLY NO REALLY:
See omnystudio.com/listener for privacy information.
92 episodes
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Similar to Really? no, Really?
“LA Made” is a series exploring stories of bold Californian innovators and how they forever changed the lives of millions all over the world. Each season will unpack the untold and surprising stories behind some of the most exciting innovations that continue to influence our lives today. Season 2, “LA Made: The Barbie Tapes,” tells the backstory of the world’s most popular doll, Barbie. Barbie is a cultural icon but what do you really know about her? Hear Barbie's origin story from the peopl ...
…
continue reading
As seen in the New York Times, on NPR, and the TODAY Show, Man of the Year is the #1 friendship podcast in the country! Comedians and friendship experts Matt Ritter and Aaron Karo will help you make new friends, reconnect with old ones, and build lifelong social fitness. Each November they award a gigantic Man of the Year trophy to one of their childhood friends – a tradition that has kept their crew going strong since the '80s. But the country is currently facing a friendship recession – 15 ...
…
continue reading
Imperfect Paradise is an award-winning weekly narrative podcast showcasing California stories with universal significance, hosted by Antonia Cereijido. Each deeply reported story is driven by characters who illuminate aspects of American identity and underscore California's reputation as a home for dreamers and schemers, its heartbreaking inequality, its varied and diverse communities, its unique combination of dense cities and wild places. New episodes premiere Wednesdays, with broadcasts o ...
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continue reading
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…
continue reading
It was the deadliest string of shark attacks the world has ever seen. In 2011, sharks in Réunion, a beautiful island, way out in the Indian Ocean started biting people way more than ever before and with lunatic violence. The epidemic forced local surfers, politicians, and business owners into a proxy war with ocean lovers and conservationists worldwide, where long simmering tensions boiled over. Réunion: Shark Attacks in Paradise is the story of what happened on this beautiful island, and t ...
…
continue reading
We are a Filipino-Chinese couple living in the heart of Manila. We have been together for 20 years and decided to make this podcast to share our life experiences. Our podcast has no format and may discuss random things like relationships, recommended food in Binondo or about our philosophy in life. If you like our podcast, don’t forget to click the subscribe/follow button and give us a 5 star rating ^.^ Please visit our FB page @kwentuhansessionsph and ig page @kwentuhansessions. You can als ...
…
continue reading
Join Emily Dean and her Shih Tzu Raymond, for an extraordinary dog walk. Meet household names you’ve heard a lot about, opening up in a way you’ve never heard before. They’ll reveal what truly makes them tick and you’ll discover why the best chats always happen over a dog walk. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Love stories from listeners of Barangay LSFM are featured in this weekly radio program. Listen in as Papa Dudut reads the letter of a "kabarangay" who shares his/her heartfelt experience. A dramatization brings the audience closer to feeling the joy, the pain, the ups and downs of being in love--something that each one of us can relate to.
…
continue reading
The Familiar Strange is a podcast about doing anthropology: that is, about listening, looking, trying out, and being with, in pursuit of uncommon knowledge about humans and culture. Find show notes, plus our blog about anthropology's role in the world, at https://www.thefamiliarstrange.com. Twitter: @tfsTweets. FB: facebook.com/thefamiliarstrange. Instagram: @thefamiliarstrange. Brought to you by your familiar strangers: Ian Pollock, Jodie-Lee Trembath, Julia Brown, Simon Theobald, Kylie Won ...
…
continue reading
Timeless Practical Wisdom For Living a Meaningful Life Inspiring stories and practical advice from creatives, entrepreneurs, change-makers, misfits, and rebels to help you become successful on your own terms Our listeners say, “If TEDTalks met Oprah you’d have the Unmistakable Creative.” Eliminate the feeling of being stuck in your life, blocked in your creativity, and discover higher levels of meaning and purpose in your life and career. Listen to deeply personal, insightful, and thought-pr ...
…
continue reading
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