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The Future of Brand & Agency Relationships
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Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. The landscape of brand and agency relationships is changing dramatically due to the emergence of AI technology. It's clear that agencies who hesitate to embrace new technologies will fall behind, while those who can use technology to create work for clients more quickly, effectively, and impactfully will be at the forefront of the industry's evolution. Today, Matt discusses the future of brand and agency relationships.
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