Recode Decode: Zach Stafford and Trish Bendix, editors, Into

Decoder with Nilay Patel

Recode's Kara Swisher and The Verge's Casey Newton talk with Zach Stafford and Trish Bendix, the editor in chief and managing editor of Into — a queer lifestyle magazine published by the dating app Grindr. They talk about why LGBT people have historically been early adopters of tech, why Grindr was more readily adopted by men than women and how the company is trying to change that as it branches out into media. Stafford says Into has been able to tap into Grindr's killer feature, knowing the location of its users, to push out regionally-specific stories to the people who will be most affected by them. Bendix, who recently joined Into after ten years at After Ellen, says she is working to make sure the magazine is more inclusive to women, nonbinary people and trans people; Into needs to reach them as well, she says, to tell stories about everything "through a queer lens."

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