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Andrew Rosen, founder, Theory, and Yael Aflalo, CEO, Reformation (Code Commerce 2017)

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Manage episode 187401362 series 115262
Content provided by Vox Media Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vox Media Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Theory founder Andrew Rosen and Reformation CEO Yael Aflalo talk with Recode’s Jason Del Rey about the future of direct-to-consumer fashion. Rosen says one of his roles at Theory is actively working to make sure that consumers’ needs come before its brand’s vision, even if that means outsourcing some roles to partners like Amazon and Stitch Fix. They also discuss the value of opening physical stores for digital-first retailers like Reformation; Aflalo says that new customers who come through retail seem to be more valuable than those the company finds online.

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189 episodes

Artwork
iconShare
 
Manage episode 187401362 series 115262
Content provided by Vox Media Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vox Media Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Theory founder Andrew Rosen and Reformation CEO Yael Aflalo talk with Recode’s Jason Del Rey about the future of direct-to-consumer fashion. Rosen says one of his roles at Theory is actively working to make sure that consumers’ needs come before its brand’s vision, even if that means outsourcing some roles to partners like Amazon and Stitch Fix. They also discuss the value of opening physical stores for digital-first retailers like Reformation; Aflalo says that new customers who come through retail seem to be more valuable than those the company finds online.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

189 episodes

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