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#171: How to Defend Your Brand | Shevelle McPherson
Manage episode 347722576 series 2529099
Content provided by Brian Keith and Brian 'Red Beard' Keith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Keith and Brian 'Red Beard' Keith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Shevelle McPherson, Esq., began her legal career as a prosecutor and an assistant district attorney for the City of Philadelphia.
After several years of service, Shevelle set out on her entrepreneurial journey. She formed McPherson Law and expanded her law firm to three locations in the first year.
@shevellemc
1:44 "'The first thing you should actually consider is, "How do I protect this brand?"" -Shevelle McPherson
7:07 "[They] didn't even bother to change the name." -Brian Keith
9:48 "That can be so damaging that it can actually put them out of business." -Shevelle McPherson
11:53 "Her competitor came in and filed the trademark." -Shevelle McPherson
13:53 "No one on Earth can guarantee you that your application is going to get approved." - Shevelle McPherson
16:55 "That drains my energy, and I just want someone else to deal with it." -Brian Keith
214 episodes
Share
Manage episode 347722576 series 2529099
Content provided by Brian Keith and Brian 'Red Beard' Keith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Keith and Brian 'Red Beard' Keith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Shevelle McPherson, Esq., began her legal career as a prosecutor and an assistant district attorney for the City of Philadelphia.
After several years of service, Shevelle set out on her entrepreneurial journey. She formed McPherson Law and expanded her law firm to three locations in the first year.
@shevellemc
1:44 "'The first thing you should actually consider is, "How do I protect this brand?"" -Shevelle McPherson
7:07 "[They] didn't even bother to change the name." -Brian Keith
9:48 "That can be so damaging that it can actually put them out of business." -Shevelle McPherson
11:53 "Her competitor came in and filed the trademark." -Shevelle McPherson
13:53 "No one on Earth can guarantee you that your application is going to get approved." - Shevelle McPherson
16:55 "That drains my energy, and I just want someone else to deal with it." -Brian Keith
214 episodes
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Similar to Red Beard Radio with Brian Keith
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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continue reading
It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on. Restaurants, plumbers, f ...
…
continue reading
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…
continue reading
Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful & controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Paisa Vaisa is India's leading podcast on personal finance with 1m+ downloads, 130+ hours of content and conversations, 150+ guests, and 300+ episodes. Since 2017, Paisa Vaisa has interviewed experts across the spectrum of personal finance covering diverse topics such as mutual funds, stocks, housing, loans, education, crypto, and much more. Listen in now to make smarter decisions with your money!
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
From People.ai, this is the Legends of Sales and Marketing podcast. Each week we'll dive into a story from a different legend of sales and marketing to find out how they changed the game. Visit people.ai/legends for more episodes, interviews, and profiles on more legends of sales and marketing.
…
continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
