Marketing Villains & Rejecting Hustle Culture with Erica Schneider (Founder, Cut the Fluff)

Reed Between the Lines

Erica Schneider spent over 7 years in content, has over 70,000 followers across Twitter and LinkedIn, and transitioned from in-house roles to a successful entrepreneur of a coaching and content business, Cut The Fluff.

She’s a successful entrepreneur, creator of impactful writing courses, and a relentless crusader against bro culture on social media. Her journey from a full-time job to self-employment—while raising twin toddlers—has given her a unique perspective on building a rewarding career and multiple income streams.

Erica opens up about financial challenges, the importance of building a supportive community of entrepreneurs, and her successful ventures into online courses. We'll also hear about the lighter moments, like her viral tweet satirizing hustle culture and the joys of growing your business and family at the same time. It's a deep dive into the balance of work and family, and creativity and authenticity. A few of the key takeaways from our conversation are as follows:

• Start with a side hustle to build an audience and validate your business idea before taking the full leap into entrepreneurship.
• Authenticity is essential; care genuinely about the content you create to sustain long-term success (and avoid the hustle-culture vibes).
• Avoid the feast or famine cycle of entrepreneurship by focusing on recurring revenue streams like courses and subscription services.

Jump into the conversation:

(01:01) Meet Erica Schneider
(09:52) The Viral Tweet
(12:28) Anti-Hustle Culture
(30:22) The Leap to Entrepreneurship
(34:23) Balancing Parenthood & Career
(46:28) Coping with Guilt and Finding Balance

⬛ Follow Erica on LinkedIn: https://www.linkedin.com/in/erica-schneider66/
⬛ Sign up for Erica’s newsletter, Cut the Fluff: https://cut-the-fluff.ck.page
⬛ Check out our sponsor, ClickUp: https://clickup.com

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