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82: Why is product positioning so hard anyway?
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In this episode of "Reel Talk: The Customer Insights Show," we are talking about positioning.
- Why is it so hard
- How can we get it right
- How do we know we are done with it?
To discuss that topic, Jennifer Vogel is joined by April Dunford, founder of Ambient Strategy and author of “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”
Join us and check out April's book here: https://lnkd.in/gZpZzqyi
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
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