#10 Lead Gen Tip - Spark Curiosity
Manage episode 421765148 series 3571010
My old agency found a scrappy way of attracting new clients.
We scoured the newspapers (yes, actual newspapers) for current ads that local businesses were running.
We found the ads that were, well, less-than-good.
We redlined the heck out of ‘em searching of every detail that we could improve. Copy, design, photography, logo, tagline, call to action, everything.
Even though we experienced a bit of sadistic joy in finding fault, the criticism was always constructive.
We then mailed (yes, the post office kind) our red-lined handiwork to the owners of the businesses with a call to action to reach back to us for more insights. (
Check out this pod to hear how someone turned the tables on me using the same strategy!)
The results?
Half of the business owners responded to us. 50%. That’s pretty massive for cold outreach.
Those responses led to conversations, and we gained a couple of new clients.
Silk Plants Plus and Black Angus Steakhouse: two clients who didn’t know we existed before the cold outreach campaign.
Why were these business owners so responsive to this strategy?
We sparked curiosity.
We opened their eyes to a problem they didn’t know they had.
When these founders saw that we knew something they didn’t, they wanted more.
Intrigue your potential clients by shining a light on a problem they may not be aware of.
That will spark a conversation, and possibly a sale.
To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass: https://www.joinrelaunchu.com/masterclass-register
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