#18 Here’s Why You’re Frustrated With Branding.
Manage episode 427073903 series 3571010
You’re working so hard on your brand yet, sometimes you feel like you’re spinning your wheels. You’re aching to achieve a certain endpoint, where all your efforts magically come together.
This is the problem: deciding that our branding efforts should have an end. The beauty of branding? There is no end.
It’s an infinite game. And infinite games have no endpoint. Other games are played to an end, but the object of branding is to adapt over time.
Think of your brand like a marriage. You need a healthy amount of growth and change to keep the relationship thriving. Hopefully, your marriage game doesn’t end.
That’s winning an infinite game.
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