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#7 Branding Lessons From A Hall Of Famer
Manage episode 419857462 series 3571010
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Rick Barry is a basketball Hall of Famer.
He had the highest free throw percentage in the league for seven seasons.
To this day, he has the fourth-highest free throw percentage. Ever.
He played the game 50 years ago. And his record free throw percentage remains in the top 5.
Incredible. Even more incredible is how he did it.
He shot every free throw underhand.
That’s right, granny style.
He didn’t care about looking cool. He was in the game to score.
Some pro basketball players, like Shaquille O’Neill, had terrible free throw percentages. But would Shaq adopt the granny-style shot?
Shaq said, “I told Rick Barry I’d rather shoot 0% than shoot underhand.”
Shaq chose style points over real points.
Well, I suppose Shaq can afford to be Shaq.
But my advice is don’t be like Shaq.
Take the real points.
Don’t waste your time building up style points.
The most pristine marketing funnel will someday break.
The most beautiful website design will eventually need an upgrade.
Be effective. Don’t fret about "perfect."
Always take the points.
To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass: https://www.joinrelaunchu.com/masterclass-register
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