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408: The ROI Roadmap: Decoding B2B Marketing Success Metrics
Manage episode 431943871 series 2391479
Content provided by Drew Neisser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Drew Neisser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How are top marketers leveraging data to drive business growth and make smarter decisions? From demand creation to lead conversion, this episode explores the metrics that truly matter in today's B2B landscape.
Host Drew Neisser welcomes a stellar panel of veteran CMOs to dive deep into the data-driven world of modern marketing: Jamie Gier of Dexcare, Grant Johnson (previously Billtrust), and Julia Goebel of Komodo Health.
Tune in for their expertise on:
Pipeline contribution and revenue forecasting
Brand health measurement
Aligning marketing with sales through analytics
Proving marketing ROI to the C-suite
This episode is packed with actionable insights for metrics maestros and analytics novices alike. Don’t miss it!
For full show notes and transcripts, visit https://renegademarketing.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/
519 episodes
Share
Manage episode 431943871 series 2391479
Content provided by Drew Neisser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Drew Neisser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How are top marketers leveraging data to drive business growth and make smarter decisions? From demand creation to lead conversion, this episode explores the metrics that truly matter in today's B2B landscape.
Host Drew Neisser welcomes a stellar panel of veteran CMOs to dive deep into the data-driven world of modern marketing: Jamie Gier of Dexcare, Grant Johnson (previously Billtrust), and Julia Goebel of Komodo Health.
Tune in for their expertise on:
Pipeline contribution and revenue forecasting
Brand health measurement
Aligning marketing with sales through analytics
Proving marketing ROI to the C-suite
This episode is packed with actionable insights for metrics maestros and analytics novices alike. Don’t miss it!
For full show notes and transcripts, visit https://renegademarketing.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/
519 episodes
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Similar to Renegade Marketers Unite
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continue reading
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continue reading
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