Renegade Marketers Unite podcast

#Business #Marketing #Advertising #Innovation #Leadership #Renegade #Drew Neisser #MBA #B2B #CMO

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Grumpy helps a reader choose the best hydrangea for their hometown. Plus, Grumpy’s gripe of the week. You can find us online at southernliving.com/askgrumpy Ask Grumpy Credits: Steve Bender aka The Grumpy Gardener - Host Nellah McGough - Co-Host Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer/Producer Isaac Nunn - Recording Tech Learn more about your ad choices. Visit podcastchoices.com/adchoices…

Renegade Marketers Unite

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Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

553 episodes

Renegade Marketers Unite

12 subscribers

updated 7 days ago

Series home•Feed

553 episodes

#Business #Marketing #Advertising #Innovation #Leadership #Renegade #Drew Neisser #MBA #B2B #CMO

All episodes

Renegade Marketers Unite

1
452: The New Rules of Marketing Team Design 49:48

7 days ago49:48

49:48

Marketing org charts may look innocent, but they’re loaded with meaning. Split your team into “revenue” and “corporate” and you’re sending a message, whether you mean to or not. Structure reveals philosophy. And in B2B, that philosophy had better be built for trust, speed, and results. In this episode, Drew Neisser is joined by Kelly Hopping ( Demandbase ), Lesley Davis ( Waggoner Engineering ), and Gary Sevounts ( Simpplr ) to discuss how they’re shaping marketing teams that reflect clearer priorities, move in sync with the business, and operate at the pace growth demands. In this episode: Kelly built her team around one goal: earning sales love. It reshaped her team’s structure, mindset, and KPIs. Lesley explains how cultural clarity and cross-functional trust helped her team scale fast inside a complex org. Gary shares how “Treasure Ops” became a full-funnel GTM engine, reviving stalled deals and tying ops directly to pipeline. You’ll also learn: Why your org structure should follow how your buyers engage How AI is already shifting roles How shared metrics and a single definition of success align marketing and sales Tune in for a look at how marketing teams are being built to meet the moment! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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451: Events with Intent: How CMOs Turn Brand Moments into Growth 52:04

14 days ago52:04

52:04

You can spend six figures on an event and still walk away with nothing but badge scans and a fuzzy sense of brand presence. But when you treat it as a full-funnel campaign, that’s when the impact starts early and lasts well beyond the event itself. In this episode, Drew Neisser is joined by Ellina Shinnick ( HUB International ), Kevin Ruane ( Precisely ), and Isabelle Papoulias ( EliteOps ) to explore how teams show up with intention and turn B2B events into focused, cross-functional efforts that build brand, strengthen buyer confidence, and avoid the all-too-common post-event fade. In this episode: Ellina breaks down HUB’s three-part event framework: Sales alignment, rigorous ROI auditing, and one bold theme that ties it all together. Kevin shares how a shift from demand gen to brand-first events, paired with sideline plays and airport branding, led to unexpected revenue wins. Isabelle gives the play-by-play on how startups can show up strong with limited budgets and purposeful sequencing. Plus: Why pre-event planning is where ROI starts How to audit your event calendar for strategic fit (not just attendance numbers) What actually works for post-event follow-up, and what to skip Why one big creative idea can carry you through a whole year of events Tune in to steal what works and rethink how events drive brand and pipeline! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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450: CMO-ing in 2025: 10 GenAI-Powered Tactics to Stay Ahead 21:21

17 days ago21:21

21:21

🎉 Episode 450 is here—and the Drews are doubling up to help CMOs meet the moment. With marketers everywhere facing a "do more with less" mandate, Drew interviews… penguin hat-Drew to unveil 10 innovative strategies to boost impact without burning out. From digital twins to synthetic research, from YouTube Shorts to GenAI-engine-optimization, this episode is packed with ideas that CMO Huddles members are already exploring—and you should be too. 🧠 Expect tactical inspiration. A little penguin talk. And a lot of alliteration. 🧰 Topics include: How to build your “digital double” Leveraging synthetic research and deep research tools The new rules of trust-based buying AI-powered content workflows and smarter chatbots Why you should care about LLM visibility and video virality 💡 All ten ideas come with expert references—many of whom will be at Super Huddle 2025 . 🎧 Tune in. Take notes. Then pick 2–3 ideas to test this quarter. You’ll thank yourself later. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
449: The CAB Playbook: Structure and Follow-Through 52:12

21 days ago52:12

52:12

Most companies launch a customer advisory board with good intentions. A few emails go out, a meeting gets booked, and then… not much happens. But when CABs are built with the right structure and support, they can drive some serious value for the business and the customer. In this episode, Drew Neisser talks with Melanie Marcus ( Surescripts ), Marca Armstrong ( Sensera Systems ), and Marina Ilishaev ( Boardstream AI ) about what separates a one-off event from a CAB that earns ongoing attention, input, and trust. From executive alignment to post-meeting follow-through, this conversation is packed with real examples of CABs done right and lessons from the ones that nearly fell flat. In this episode: How Surescripts turned a CAB into a strategic driver over six years How Sensera uses CAB insights to steer product and sales direction Why structure, ownership, and trust matter more than slick agendas Plus: How to get buy-in from execs, internal teams, and customers Ways to keep CABs active between meetings Metrics that help track engagement and impact Tune in to learn what it takes to build a CAB your customers want to be part of, and your team can actually learn from! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
448: The CMO’s Path to the Boardroom 54:25

28 days ago54:25

54:25

Think CMOs don’t belong in the boardroom? Think again. Today’s top marketers are stepping beyond the C-suite, bringing strategic insight, customer obsession, and data-driven decision-making to board-level conversations. But how do you actually make that leap? In this episode of Renegade Marketers Unite, Drew Neisser sits down with three marketing leaders who’ve done just that: Denise Vu Broady ( Collibra ), Peter Finter ( KX ), and Katrina Klier ( Sage Strategy Group ). They share how they earned board seats—and how you can too. In this episode: How Denise mapped her board journey five years in advance Why Peter leads with risk and strategy to earn trust at the top What Katrina looks for in a board-ready résumé (hint: it’s not brand metrics) Plus: Why nonprofit and advisory roles are the best launchpads When to invest in certifications like NACD and PDA How to talk board ambitions with your CEO (without raising red flags) Why CMOs are more board-ready than they realize Whether you’re just curious or actively pursuing a seat, this episode is your inside track to the boardroom. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
447: Rethinking Inbound, Outbound & Everything in Between 46:01

5 weeks ago46:01

46:01

Inbound and outbound aren’t opposing forces—they’re two sides of the same motion. When marketing owns both, it opens the door for tighter execution, faster learning, and better performance. But that kind of momentum doesn’t come from chasing tactics. It comes from reworking how the work actually gets done. In this episode, Drew Neisser talks with Christina Kyriazi of PhotoShelter about how she rebuilt the company’s go-to-market engine from the inside out. From bringing outbound under marketing, to embedding product marketing early, to using experiments to guide spend, Christina shares how structure and process—not just tactics—made all the difference. What You’ll Learn: ✔ Why outbound now rolls up to marketing and how that changed execution ✔ How product marketing helped define segments, use cases, and “wow” moments ✔ What “speed to lead” actually looks like and why it’s working ✔ How underperforming tactics became high-converting plays ✔ Where AI is helping accelerate research, content, and workflows without replacing the human voice If you're reworking how your team goes to market—structure, process, and all—tune in! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
446: The CMO's AI Implementation Roadmap 28:19

5 weeks ago28:19

28:19

Is your 'go play with AI' strategy actually sabotaging adoption across your marketing team? In this Huddles Quick Take, AI consultant Tahnee Perry reveals the three critical mistakes CMOs make when trying to drive GenAI adoption and shares her proven 4-step formula for building a truly AI-savvy marketing organization. What You'll Learn: Why "go play with AI" is a recipe for failure and what to do instead How to avoid implementing AI tools without clear strategic goals The importance of addressing fear and uncertainty around AI A 4-step framework for successful AI adoption For the full conversation covering Tahnee’s favorite GenAI tools, real-world examples, and how to attribute ROI to AI, visit our YouTube channel (CMO Huddles Hub) or click here: [ https://youtu.be/HRRqFTAuHl4?si=sR36YNiniy86-B3u ]. Plus, surprise guest Liza Adams joins the conversation to share the biggest GenAI unlocks for CMOs and their teams today. Coming Soon: Join Tahnee Perry and Lisa Adams for another Bonus Huddle in June where they'll share how a lean 25-person marketing team transformed into a 45-member human-AI powerhouse. Apply for membership at cmohuddles.com to participate. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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445: Marketing + Comms: Getting in Sync 51:43

6 weeks ago51:43

51:43

When marketing and comms teams aren’t aligned, it shows. In this episode, Drew Neisser is joined by CMOs Cary Bainbridge ( ABM Industries ), Laura MacGregor ( Center for Internet Security ), and Grant Johnson ( Chief Outsiders ) for a candid look at what it really takes to get marketing and comms moving in sync. From co-owning messaging to embedding AI tools and crisis plans into the mix, these leaders share how to stay coordinated without stepping on each other’s toes. Here’s what you’ll hear: How Cary and her comms partner rolled out a brand relaunch to 100,000 employees Why Laura brought marketing and comms under one roof, and what that made possible How Grant built cross-functional accountability with the right metrics Plus: What to do when misinformation hits, and the playbooks you’ll want ready How AI is speeding up localization, automation, and cross-team coordination How to activate internal brand champions and cross-functional councils What stakeholder engagement looks like when it’s done right Why comms needs a direct line to the C-Suite, and what happens when it doesn’t If you’re done playing telephone across departments, this episode offers a practical path to alignment so marketing and comms stay in sync. Tune in! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
444: B2B CMOs Deploying GenAI to Win 56:00

7 weeks ago56:00

56:00

GenAI has moved past the “what if” stage. Now it’s more like, “what else can we use this for?” And that change in mindset is reshaping the day-to-day—from big-picture strategy to the smallest tasks. In this episode, Drew Neisser talks with Karen Feldman ( Iron Mountain ), Adriana Gil Miner ( Iterable ), and Jeff Morgan ( Elements ), three marketing leaders who’ve made GenAI part of their daily toolkit. They’re applying GenAI to content engines, campaign strategy, customer journeys—and they’re seeing results that are hard to ignore. Here’s what you’ll hear: How IBM used Adobe Firefly to produce 10x more content and beat campaign benchmarks by 26x. The Iterable ad challenge that doubled demo requests and surfaced unexpected creative talent. Why GenAI is showing up in customer journeys, sales enablement, and day-to-day ops. How small teams are using tools like Descript, RAG, and custom GPTs to scale smartly. What it looks like when AI becomes a creative partner, not just a shortcut. Plus: How to steer clear of the GenAI “sea of sameness” Why personalization at scale is finally within reach The shift from doing more to doing better If you’re trying to move from GenAI curiosity to confident action, this one’s worth a listen. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
443: CMO Pep Talk: How to Own Your Job Search 46:11

8 weeks ago46:11

46:11

CMO job searches come with baggage—pressure to be perfect, high expectations from CEOs and investors, and a market where one misstep can cost you. Add in emotional residue from your last gig, and it’s no wonder the process feels heavy. In this episode, executive recruiter Erica Seidel joins Drew Neisser for a grounded pep talk on how marketing leaders can take control of the job search. It’s about being intentional—knowing what you want, how to show up, and how to manage the emotional rollercoaster along the way. What You’ll Learn: How an Ideal Company Profile (ICP) can focus your search—and your energy. The paradox-filled CMO role: changemaker, peacemaker, and how to keep it together. Smart ways to stand out—think prep docs, dashboards, and well-placed hypotheses. Why “ready to start tomorrow” might be your strongest asset. What CEOs and investors really want from you in the first 100 days. Whether you’re actively interviewing or just thinking ahead, this episode offers the mindset and tools to help you lead your search—with intention and impact. Tune in! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
442: What CMOs Get Wrong About Career Transitions 22:56

8 weeks ago22:56

22:56

The career mistake that haunts CMOs most? Waiting until they're laid off to build their personal brand. Career transition expert Catherine Altman Morgan reveals the three career management mistakes even seasoned CMOs make—and they might be sabotaging your future opportunities. In this quick-hitting conversation, Catherine delivers straight talk on building your personal brand, maintaining critical relationships, and positioning yourself for success whether you're job hunting or not. From market disruptions to political shifts, CMOs are feeling the pressure. CFOs are tightening budgets, customers are hesitating, and entire industries are being forced to adapt. So, what’s a savvy marketing leader to do? For the full conversation covering 'nose to the grindstone syndrome,' navigating toxic work environments, and how to product-ize yourself, visit our YouTube channel (CMO Huddles Hub) or click here: [ https://youtu.be/f9_qZKSYDbM ]. Get more insights like these by joining our free Starter program at cmohuddles.com. Until then, keep those renegade thinking caps on and strong. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
441: B2B Marketing Metrics That Speak C-Suite 51:43

9 weeks ago51:43

51:43

In a perfect world, every marketing dollar would be easy to track and justify. In reality, proving impact is a constant battle In this episode, Drew Neisser brings together Julie Kaplan , Michael Callahan of Salt Security , and Bindu Chellappan of Corpay to explore the metrics that matter—and how to make sure they resonate in the boardroom. In This Episode: Julie Kaplan shares why marketing-driven pipeline is the metric that truly resonates with the C-suite—and how simplifying the conversation makes it easier to prove marketing’s value to the CFO. Michael Callahan reveals why broad pipeline metrics don’t resonate with sales—and how shifting to territory-level goals helped drive alignment and better results. Bindu Chellappan expands the conversation beyond pipeline, sharing how Corpay is tackling the challenge of measuring brand awareness, retention, and upsell impact—and why long-term marketing influence is just as important as net-new pipeline. Key Takeaways: The #1 metric that makes marketing’s impact undeniable. Why marketing-influenced revenue deserves more credit—and how to make the case for it. How to align marketing with sales—without the usual friction. Why brand awareness is more measurable than you think—and how to track it. Marketing’s value isn’t simple to prove—but the right numbers get the C-suite’s attention. Tune in to learn which ones matter most. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
440: Leading in Uncertain Times 16:54

10 weeks ago16:54

16:54

Every ten episodes, Drew Neisser turns the mic on himself to tackle the biggest challenges facing B2B CMOs. This time, it’s all about navigating uncertainty. From market disruptions to political shifts, CMOs are feeling the pressure. CFOs are tightening budgets, customers are hesitating, and entire industries are being forced to adapt. So, what’s a savvy marketing leader to do? Key Takeaways: Go Micro: Control the controllables—starting with yourself. Build personal resilience and create a strong microculture within your team. Lead with Empathy: Uncertainty breeds anxiety. CMOs don’t need all the answers, but they do need to listen, reassure, and check in with employees, customers, and partners. Protect the Brand: The political landscape is shifting fast. Word choices on your website could impact contracts and reputation. CMOs need to guide these conversations at the C-suite level. Build a Marketing Engine That’s an Asset: In a downturn, marketing is often the first to be cut—but not if it’s seen as a growth driver that increases company valuation. 🎧 Listen now and keep your renegade thinking caps on—and strong! For more, read: “The Political Tightrope: A CMO’s Guide to Navigating DEI & ESG in Polarized Times” For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

1
439: Video Testimonials: Social Proof in Motion 45:31

11 weeks ago45:31

45:31

Buyers trust other buyers more than they trust you—that’s just reality. A great video testimonial is proof, reassurance, and persuasion all rolled into one, but that only happens if people actually see it and act on it. So how do you keep testimonials from collecting digital dust and turn them into a true sales and marketing asset? That’s exactly what Drew Neisser and Alexander Ferguson , Founder & CMO of TeraLeap , tackle in this episode. From getting customers to say “yes” to crafting stories that resonate, Alex shares the strategies that make testimonials impossible to ignore. What You’ll Learn: The biggest mistakes that keep video testimonials from delivering real results. Ways to integrate testimonials across sales, marketing, and branding. How to measure impact, track conversions, and prove value to leadership. The right timing and approach to get more customers on camera. Don’t let your best customer stories go to waste. Catch the full conversation now! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/…

Renegade Marketers Unite

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438: Michael Watkins’ First 90 Days 52:01

12 weeks ago52:01