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Maša Crnkovič: Google Analytics 4
Manage episode 341990142 series 2869934
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Google bo v letu 2023 naredil absolutno tranzicijo iz Universal Analyticsa, ki ga nekateri klikamo že v miže, v Google Analytics 4, ki deluje po čisto drugi logiki. Z nami je Maša Crnkovič, vodilna slovenska strokovnjakinja na področju uporabniške izkušnje in analitike. Maša je pojasnila bistvene novosti ter delila številne prakične nasvete za podjetnike in marketinške strokovnjake.
Povezave:
https://si.linkedin.com/in/masacrnkovic
Growth Hacking Slovenia: https://www.facebook.com/groups/1870456883232512/about/
Campaign URL Builder: https://ga-dev-tools.web.app/campaign-url-builder/
https://support.google.com/analytics/answer/11242841?hl=en#zippy=%2Cin-this-article
Bralna priporočila:
- Web Analytics 2.0: http://www.webanalytics20.com/
- Lean Analytics: https://leananalyticsbook.com/
- How to Measure Anything: https://www.howtomeasureanything.com/
- Simo Ahava’s blog: https://www.simoahava.com/
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