How to Tackle a Negative Online Presence Using SEO and SEM with 9Sail’s Joe Giovannoli

Reputation Matters

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3+ y ago 23:17

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Joe Giovannoli is the founder and CEO of 9Sail, a digital marketing firm that specializes in project-based and ongoing SEO management for service firms. Joe has almost 10 years of marketing experience, having previously held positions at firms and agencies such as Red Clover and Inflexion Interactive. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

Why Joe started 9Sail and how he’s tackling the stigma against search engine marketing
How 9Sail helps construction and law companies with their search engine marketing
How easy it is for malicious agents to hurt a businesses reputation
The techniques Jonathon uses to highlight the good aspects of a company
Experiences Jonathon’s had with clients that only have one-star reviews
The extent that Jonathon vets potential clients before working with them
How to use a proactive outreach process to counter negative reviews
The power of the first page of Google

Resources:

Connecting with Joe Giovannoli:

Connecting with the host:

Chelsea on LinkedIn

15 episodes

#Business #Chelsea Craig #Reputation Management